(Hong Kong, October 12, 2009) -- Polish vodka Belvedere is adding a festive, limited edition addition to its luxury vodka portfolio for the 2009 Xmas season. The super premium 'Belvedere Silver' compliments the spirit of the festive season in a sleek, chic packaging against a mirrored background -- ideal for a host/hostess gift or holiday party.
The daring and contemporary branding will be available in 700 ml (500 bottles) in selected premium night clubs, liquor stores, and department stores including Watson’s Wine Cellar, City’super, Oliver’s, The Great, Jusco, Sogo, etc. in December. Belvedere Silver 1.75 L (60 bottles) will be sold at premium night clubs.
This entertaining accessory for the holiday celebrations is refreshingly designed yet still adheres to its Polish tradition of meticulous standards and commitment to quality.
Belvedere is renowned as the ultimate, all natural, super premium vodka. It is made from Dankowskie Gold Rye, a strain of rye grown solely in the sweeping plains of Poland’s Mazovia region, with water from a pristine, ancient artesian well with a proprietary purification system.
Belvedere is additive free and has been distilled four times to unleash its unique strength of character. The precision of the distillation process is so exacting that it allows subtle notes of the vodka to shine without compromising the nuances that make Belvedere vodka so distinctive. The result is a smooth, creamy, peppery taste with a clean finish, brimming with the dynamism and cachet of downtown nightlife.
“Belvedere Vodka is simultaneously steeped in history, yet evokes creativity and a distinctly modern feel,” says Charles Gibb, President of Millennium. “Belvedere Silver retains the 600-year tradition of vodka-making with a luxurious, lustrous twist perfect for the 2009 Holiday season.”
Product Enquiry No.: (852) 2976 1201.
BACKGROUND ON THE BRAND
Belvedere Vodka is 80 proof, 40% alcohol by volume
First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere’s taste profile is distinctively soft with a subtle sweetness and smooth, clean finish.
With each new product and campaign Belvedere Vodka continues to reassert the brand’s key message: ‘Luxury Reborn’. Consistently working with figures of cultural significance such as graffiti artist Andre and avant-garde photographer Terry Richardson, Belvedere maintains a spirit of true authentic artistry and unique creativity.
Belvedere Silver is available in top nightclubs and restaurants around the world and at all wine and spirits retailers. Suggested retail selling price in Hong Kong for 700 ml is HK$360.
Monday, October 12, 2009
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