(Hong Kong, August 17, 2009) Maceration is the artisinal process Belvedere uses to create the world’s best super premium flavoured vodka. The process uses only natural ingredients, delicately drawing out the vibrant flavours from fruit peels, flesh and flowers, combined with the finest super premium vodka and technical expertise.
To further introduce this fine technique of creating flavoured vodka, Belvedere is delighted to launch Belvedere Black Raspberry – an exciting new flavour to complement the existing Belvedere Citrus and Belvedere Orange macerations.
Belvedere Black Raspberry uses only the finest hand-harvested, plump and flavourful raspberries from the Podlasie area of northeast Poland. The berries are then blended with rich French black currants and French rose water, creating the most delicious and entirely natural perfect Belvedere Black Raspberry flavour.
Unlike other flavoured vodkas, Belvedere uses only natural fruit and flowers in creating flavours, macerating the fruit in Belvedere’s luxury vodka for a minimum of one month to create the most premium flavour experience in the marketplace.
Unlike artificially flavoured vodkas, sugar, glycerine and other hidden enhancements are not added to Belvedere’s macerations, ensuring a fresh and naturally distinctive drinking experience.
Charles Gibb, President, Millennium - The Vodka and Rum Division of Moet Hennessy, says, “With the introduction of Belvedere Black Raspberry, we have created the perfect maceration of selected fruits combined with the world’s premium luxury vodka. Belvedere Black Raspberry forms the ideal center-piece for luxury cocktails the world over, with its refined and delicate palate”.
“This is the most exciting new flavour launch within the super premium vodka market in many years. Belvedere Black Raspberry is an all-natural flourish of real flavour that completes the trinity of Macerations within the Belvedere family. This vodka is best served chilled, over ice or with soda for guilt-free enjoyment”, says Belvedere's Head of Spirit Creation and Mixology, Claire Smith.
It’s this time-intensive process of using only real citrus fruit, flowers and berries that creates the Belvedere macerations – vodkas with luscious mouthfeel, authentic tastes, and gorgeous aromas, ensuring Belvedere Black Raspberry will be the most expressive, delicious and exciting flavoured vodka made to date.
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