(Bangkok, June 16, 2009) -- Central Retail's megastore ZEN in Bangkok has emerged as the largest and most spectacular lifestyle and retail complex in Asia.
For nearly two decades it has been renowned as the capital's leading fashion store.
It is Thailand's premier showcase for the world's most fashionable and innovative lifestyle merchandise over seven floors in the heart of downtown Bangkok.
Now a massive, dazzling redevelopment has incorporated Zen World -- a 12-storey tower with fitness centres, health and beauty spas, and the city’s coolest eating and drinking venues.
The expansion makes ZEN not only Thailand's leading lifestyle complex, but also the biggest and most sophisticated in Asia with a total retail space of 80,000 square metres.
At the hub of Ratchaprasong, ZEN now offers an immense selection of the finest merchandise from the best producers and designers from Thailand and around the world.
Products cover an inspiring gamut of apparel, accessories, home ware and lifestyle needs that are basic and beyond, but all the while creative, affordable, and luxurious.
ZEN is an unapologetic mix of hi-brow and kitsch, fun and funky, creative and utilitarian, cutting edge and classic -- with merchandise to inspire, motivate and surprise.
Customers can browse merchandise at the cutting-edge of fashion, from sophisticated and elegant to unexpected, wild, sexy, geeky and even “techie”.
Its prime location next to CentralWorld, the city’s largest mixed-use complex, underscores its high-street pedigree, surrounded by 5-star hotels, luxury condominiums and international brand-name boutiques.
Constantly at the forefront of new trends and exciting design, ZEN is also at the forefront of utilising multimedia to encourage interactivity through its products and ideas, stimulating the senses and raising design awareness. ZEN calls it "inspired shopping".
Named after the word zen, meaning peace of mind and art of life, ZEN's Level 1 is dedicated to 'The Beauty of Luxury', with international designer names, luxury watches and jewelry, and the best in skincare and cosmetics.
Level 2 features 'Women’s Elegance' with contemporary fashion complemented by fine and costume jewelry, shoes and handbags, and the much feted Thai Designer Gallery. 'Casual Women' is the theme of Level 3, from fun fashion to urban attire. The floor also boasts one of the city best selections of lingerie and intimate wear.
Levels 4 and 5 are for hip guys, from the swankiest suits for the boardroom to the funkiest footwear for clubbing, complemented by urban fashion for city slickers at 'Funky Edgy ZEN'. Not to be missed is the ZEN Denim Gallery, the city’s premium jean outlet.
'Active Lifestyle' is the focus of Level 6, be it a book, a new digital gadget or something decorative for the home. It also incorporates the inimitable Muji store.
For discerning home owners, 'No Better Place Than Home' on Level 7 showcases the most complete offering of everything you need in every corner of your tasteful habitat.
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