The Meat & Wine Co – Delicious Design

(Hong Kong – April 16, 2009) – The Meat & Wine Co Beijing is the perfect getaway for foodies looking for a feast of meaty delights. Located in Beijing’s trendy lifestyle development, CH’IEN MEN 23, The Meat & Wine Co. Beijing provides a melting pot of mouth-watering dishes with a wonderful flair and passion that is evident in the service, food and style.

“Here at The Meat & Wine Co Beijing, we go all-out to meet your dining expectations. We have friendly and entertaining staff serving you healthy and fresh food in a warm and inviting interior,” said Stan Gaberov, General Manager of The Meat & Wine Co Beijing.

Steaks you’ll leave home or work for is what The Meat & Wine Co is best known for. All meat is carefully selected and aged to perfection, then basted with a secret unique basting and grilled on an open-flame to seal in and bring out the natural flavours. But that’s not all, under the creative guidance of Ferdy (Head Chef Ferdinandus); The Meat & Wine Co Beijing offers a scrumptious menu which surprises. In keeping with its motto of “the usual in the unusual way” – the menu at The Meat & Wine Co offers delicious range of seafood, poultry and vegetarian dishes for variety too and will keep you coming back for more. You will be spoilt for choice with dishes such as the Mozambique Peri-Peri Chicken, butterflied and marinated overnight in special herbs and spices that will jolt your taste buds with every bite.
Ferdy is always inspired to create food that is freshly prepared using the finest ingredients. His view is akin to The Meat & Wine Co’s “From the Pasture to the Plate” philosophy that allows the restaurant to deliver the freshest meat possible. The beef and chicken comes from animals that are grain-fed and are free of hormones and antibiotics. No frozen meat is used in all The Meat & Wine Co’s outlets. Instead, the meat products are aged between 21 to 30 days in a vacuum packed system. Similarly, the seafood produce on the menu is caught and served within 24 hours.
The natural space of the restaurant
Singapore-based design firm, Silverfox Studios led by award winning designer, Patrick James Waring, is responsible for the overall interior design concept of the The Meat & Wine Co Beijing. The design firm has a long relationship with The Meat & Wine Co, and has a thorough knowledge of the product, the profile and the aspirations of the business. The expansion of the brand into Asia has given the design team an opportunity to create the next generation of this highly successful and iconic restaurant chain.
The design approach of the restaurant is to create structures within structures. The restaurant resembles a natural woodland area and the light weight canopies provide an illusion of mist floating over the tree forms. “We want to reflect a sense of being at one with nature, through the design of the restaurant. We have tried to create a natural environment within the space using earthy and organic eco-friendly products. In doing so, we hope to create a unique sense of place for the restaurant amidst a bustling Beijing city” said Patrick.
Silverfox Studios has also designed a unique temperature controlled “butchery section” for The Meat & Wine Co Beijing. A glass enclosed room with an independent temperature control system has been created for the storage and display of a selection of freshly cut and wrapped meat that is available for purchase. A window in this room, completely visible to the a la carte section of the restaurant provides great exposure for guests to see the meat cutting and packaging process.
A signature feature of all Meat & Wine Co restaurants is an eye catching display of wine. The Beijing restaurant does not disappoint with the first ever glass wine tunnel. The tunnel leads to a wine cellar and private dining room between the tunnel bar and kitchen. Made from multi-layered glass in hues of red, from the entrance to the main restaurant area, the open kitchen becomes visible through the tunnel. The food preparation activities in the show kitchen create excitement and interest and add to the sense of theatre in the restaurant.
The upper level of the restaurant offers a number of exclusive private dining options. Wall planes, pivoting walls and sliding doors allow flexibility in the set up of these rooms making them perfect venues for small or large groups. The private dining rooms reflect the same cutting edge design of the main restaurant including canopied fabric structures over the dining tables.
The furniture used for the restaurant is custom-designed and manufactured in China, using material sourced from China, Indonesia and the Philippines. Table bases and tops are made from solid root balls extracted from old de-forested areas of Sumatra. Luxurious leather, cotton, silk and mohair are used in the upholstery and large custom designed high wing back sofas are used as signature pieces at the main entrance.
About The Meat & Wine Co Beijing
Located in the prestigious CH’IEN MEN 23, The Meat & Wine Co Beijing is a culinary adventure for meat lovers and foodies. It is the latest addition in the expanding Meat & Wine Co group and the first outlet to open in Asia. Whether you crave prime cuts of superior quality beef or fresh seafood, poultry or something vegetarian, The Meat & Wine Co Beijing has a melting pot of mouth watering dishes, complemented by an impressive wine selection. In keeping with its global trendsetting status, The Meat & Wine Co Beijing delivers a chic dining experience in a sophisticated yet lively atmosphere.
The Meat & Wine Co Beijing is open daily for lunch from 11am to 3pm and dinner from 6pm onwards.
Address: CH’IEN MEN 23, 23 Qian Men Dong Da Jie, Beijing, 100006, PRC

For reservations: beijing@themeatandwineco.com