(Hong Kong, April 15, 2009) - Grebstad Hicks Communications (GHC), a specialist in the promotion of luxury lifestyle, hospitality and travel, has been appointed PR partner in Asia for the legendary Orient-Express Hotels Ltd (Orient-Express Hotels).
A brand synonymous with quality and luxury, Orient-Express Hotels is a hotel and travel company focused on the premium end of the leisure market with a number of iconic and highly acclaimed properties, trains and cruises throughout the world.
It prides itself on providing the ultimate in elegance and service for its guests, in some of the planet’s most magical locations as diverse as Peru, Botswana, Portugal and Australia.
Orient-Express Hotels began as a singular but spectacular product with the purchase of Hotel Cipriani in Venice in 1976, and soon went on to recreate the celebrated Venice Simplon-Orient-Express train scouring Europe for original carriages and restoring them to their former glory.
Since then the company has continued to add hotels, trains and restaurants to the fold and today, owns or part-owns and manages 51 businesses, 41 of which are highly commended hotels that are each unique in style. Hero hotel properties include The Mount Nelson in Cape Town and Rio’s Copacabana Palace, the Grand Hotel Europe in St. Petersburg and Maroma Resort & Spa on Mexico’s Riviera Maya. There are also two restaurants under the company brand including ‘21’ in New York, as well as two river cruise operations and six tourist trains.
By continuously seeking properties that are special and unique as well as luxurious, but avoiding the use of a chain brand, Orient-Express Hotels is known to offer quality assurance to its discerning customers. Every hotel and train has its own name and personality, and all are in exceptional locations whether at the heart of a major city, beside a beautiful beach or in peaceful countryside.
Orient-Express Hotels has a total of eight products in Asia and is most famous for its fabulous Eastern & Oriental Express train journeys that meander through Thailand, Singapore, and Malaysia.
Just last week, the company unveiled 22 new thatched villas at its delightful Jimbaran Puri Bali resort and later this year the legendary ‘Road To Mandalay’ will once again cruise the Ayeyarwady River between the pagoda city of Bagan and royal Mandalay after 12 months of extensive renovations.
Orient-Express Hotels has gained numerous awards and accolades from around the globe, most recently being honoured with the Gold Award at the Luxury Travel Magazine Reader Awards.
“Orient-Express is a collection of magical travel experiences and we are delighted to be engaging with GHC to entice more people from Asia to come and try the Orient-Express world, both in Asia and beyond,” said Pippa Isbell, Vice President, Corporate Communications, Orient-Express Hotels.
Grebstad Hicks Communications is Asia's most dynamic boutique public relations agency, specialising in travel, tourism, hospitality, property and luxury lifestyle.
The company was established in 1998 by Lynn Grebstad and Paul Hicks and now employs more than 40 PR professionals in Hong Kong, Singapore, Shanghai and Beijing providing communications advice, strategy and services.
For further information about Orient-Express Hotels and any of its individual properties, please visit www.orient-express.com
Wednesday, April 15, 2009
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