WORLDHOTELS introduces corporate dynamic pricing program Global Corporate Select (GCS)

Launch of the first of five initiatives designed to take on economic challenges

(Hong Kong, 25 November 2008) – WORLDHOTELS announced a “first” amongst international hotel groups with the launch of its Global Corporate Select (GCS) Program. GCS is a special corporate rate programme designed exclusively for the group’s global key accounts. WORLDHOTELS will be guaranteeing a rate five per cent better than the best available rate (BAR) for contracted as well as non-contracted destinations.

“With this revolutionary measure, we have entered the realm of corporate dynamic pricing on a global level,” says Roland Jegge, WORLDHOTELS’ Vice President Asia Pacific. “With GCS we are guaranteeing to our global corporate partners that we will always offer the truly best rate available for all of our almost 500 properties worldwide regardless of whether the destination is a featured destination in their program or not. Coming at what is obviously an extremely challenging time for all reliant on the business of international travel, GCS will allow the key corporate partners of WORLDHOTELS gain a competitive advantage and make their travel budgets go further.”

Corporate dynamic pricing is another major milestone in WORLDHOTELS’ dedicated support for corporate planners. With its 40 years of experience and a strong portfolio of carefully selected high-quality hotels, WORLDHOTELS has established a strong reputation as a trusted and reliable partner for corporate travel managers. The launch of GCS for example comes on top of the company’s recently introduced revolutionary Automated Rate Loading process which ensures immediate access to negotiated rates and at the same time reduces what used to be a cumbersome and expensive procedure for hotels to a streamlined and efficient process.

“Combined,” continues Roland Jegge, “our GCS program and the Automated Rate Loading make the best rates available throughout WORLDHOTELS’ global portfolio via the world’s distribution channels. At the same time, the Automated Rate Loading ensures that corporate rates are loaded in the most efficient, low cost way. It is a truly a win-win for all involved and very much in keeping with times like these.”

Corporate dynamic pricing is the first of five major and innovative initiatives that WORLDHOTELS will be introducing, over and above its regular trading activities, designed to combat the challenges of the current economic climate. “Challenging times require inspired responses,” says WORLDHOTELS CEO, Michael Ball. “WORLDHOTELS is taking the lead and will launch further attractive campaigns and tailor-made initiatives for each of our key segments in the coming weeks. It is in times like these that companies such as WORLDHOTELS are well placed to assist both hotels and corporations.”

With 500 outstanding hotels in 300 destinations, across 70 countries, WORLDHOTELS is the most established Europe-based global marketing and distribution network for independent hotels and regional hotel brands, with a strong emphasis on properties with character and distinction.

WORLDHOTELS was recently voted 'Best Independent Hospitality Organization' in the TravelWeekly (Asia) 2008 Awards.