(Shanghai, October 28th, 2008) – Global communications leader Omnicom, cutting-edge US brand American Apparel and IT and design giant Apple are among the latest high profile companies to move in to 1933 - Shanghai’s exciting new lifestyle complex in historic Hongkou, just north of the Bund.
Opening in stages on the site of a former abattoir and derelict factory dating back to the 1930’s, the complex has been immaculately restored to its former art deco glory at a cost of RMB100 million.
1933 is conceived as a new commercial hub for creative industries, including office space and design studios, shops, restaurants, bars and clubs, artists’ guilds, galleries, learning space and educational institutions.
It is also making a name for itself as the city’s most sought-after venue for high profile events, featuring spacious public areas for exhibitions and events including a round theatre.
1933’s newest tenant, Omnicom subsidiaries Unisono and POP Monitor, will occupy a 3,650 m2 space with a team of some 250 staff in its first China office.
Managing Director Mr. Litjens said: “We love the location, the look & feel, and concept of 1933. We look forward to having 1933’s creativity and various offerings as part of our daily professional life. We look forward to adding to this cultural project.”
American Apparel, known for its ethical fair trade and fashionable designs created in downtown LA, has opened a 295 m2 Shanghai flagship store on the ground floor.
The brand's resident director in China, Wei Su, is an admirer of 1933’s urban regeneration, design and architectural concept, believing it compliments their urban yet sophisticated branding.
“1933 was the perfect answer for us. Hongkou is an area on the way up. It represents what the old central market was in Paris twenty years ago, the meatpacking district in New York was 10 years ago, and the new industrial areas of London today, that is, a transformation of urban uses to a more intense, modern and inclusive pedestrian oriented use,” he said.
IT and design giant Apple is also scheduled to open a store in 1933.
Paul Liu, Chairman of Axons Concepts, developer and visionary behind 1933, said: “As a worldwide iconic brand that represents a dynamic, modern and design orientated audience, Apple is an ideal tenant for 1933. We share the same ethos in style, innovation and involvement in the community.”
“By coming to 1933, American Apparel and Apple are proving that leading edge brands define themselves rather than letting others define them. “
Other new tenants include the iconic Shanghai restaurant group Jade Garden, which opened earlier this month in 1615m2 area of space on the 3rd floor. Jade Garden is renowned for its innovative "all-new interpretation of Shanghainese cuisine" and is the first dining venue at the historic enclave.
Luxury eyewear brand Eyedonist recently opened their China flagship store at 1933 and the Ferrari Owners Club for China's 600 Ferrari owners is also now based at 1933.
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